The honey that you just bought because it was completely organic, lavender honey with no contamination, is it really organic?
The fresh natural green veggies that you bought, how do check if they are really that fresh and natural and free from pesticides.
The food that we buy and eat to keep ourselves healthy might contain harmful contaminants that we don’t know and at times even the label claim is not true.
Other than this in case of breakout of some food related disease, the faulty batches have to be tracked and called back.
In that case it becomes really difficult to track from these faulty batches came.
Hence, the modern times require food traceability mechanisms that are immutable and can not altered.
We have invested in honey traceability using blockchain and are keen on exploring more ideas, or ventures working on food traceability.
If you are interested in sharing your ideas with us then mail your business plan or idea on poonam.gupta@fourpursuits.com