Incubating People and Ideas

Interest Areas

Four Pursuits is an incubator for business ideas with social impact. We are open to exploring different ideas, and business plans which are likely to impact society for good. But generally, we look for ideas which are related to following fields.


Health & Wellness


Food Traceability

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Cow urine since ancient times has been used to treat various ailments. Cow urine has got a special in Ayurveda and in fact other traditional medical sciences as well. But these days, even the idea

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In our previous blog on B complex, we shared that B12 is not found in plant-based sources. Hence vegetarians, need to resort to dairy products, fortified cereals or supplements that provide B12.

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Although, the rate varies at different stages in life and gets slowed with old age. Our body makes new bone tissues and it keeps absorbing old bone tissues.

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What is it? Do you need it? Why do you need it? How can you get it? Vitamins are classified depending upon their solubility. There are broadly two types: Fat Soluble Vitamins: These are the vitamins

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Yes, the capsules that you take as medication / supplement are made by skins and bones of mass

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The Mahua drink is reportedly so delicious that Felix Padel, a visiting professor of anthropology at the Institute of Rural Management, Anand (IRMA) is of the opinion that ‘scotch and wine could face…

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